Here at Big Fish, we stick by our belief that it takes studying great work in order to create great work. Without analyzing the masters of an art, it is impossible to produce work of the same caliber. So, in order to give you all a sense of work that we admire and perceive as some of the greatest, we have broken down two presentations, providing commentary and insights. Enjoy!
Ken Robinson – “Schools Kill Creativity”
0:36 – Begins with a joke
Starting the presentation with humor warms up the audience to Robinson’s presence and gets us acquainted with his style. We are slightly emotionally invested in Robinson because we can appreciate his insights as being relative to our own in some sense.
0:43 – Jumps into the three themes of the conference thus far, explaining each and providing commentary.
We have established an outline of the presentation, which has given us direction in terms of the two major concepts that we are about to explore: Education and Creativity.
3:32 – Makes another joke
A pattern has emerged that illuminates Robinson’s personality. He is lighthearted and witty. He has already captivated the audience, keeping them intrigued and laughing.
3:45 – Tells two humorous stories
Robinson’s stories are both funny and useful to the purpose of the presentation. Robinson explains that despite being wrong, the fundamental sense of confidence that children possess, which often leads to creative solutions.
6:01 – Applies this concept to the current state of education and subsequent workplace of today’s children.
Robinson has given us useful, memorable examples and applied them to a concept. This tactic of storytelling combined with humor makes the concept stick more effectively in the audience’s mind. We remember those children and the reinforcement of the concept makes the message resonate thoroughly.
6:57 – Proposes the idea of a young Shakespeare
Robinson uses this seemingly irrelevant rant to subtly keep the audience’s mind engaged with the concept. At this point, Robinson is nursing the concept, drawing the crowd in with stories and questions about various scenarios. He has expertly blended humor, concept and story into the audience’s mind, and we are truly enjoying the learning process.
7:53 – Segways into a short, personal anecdote about his son’s girlfriend
This is really the first time that Robinson strays from the central message of the presentation. Thus far, his stories have added value to his concepts, but in this section he is simply giving the audience a glimpse into his past, his experiences. By letting the audience see and hear of Robinson’s past, we are becoming increasingly invested emotionally. We can sympathize with his feelings through his commentary. We relate to him as a human being, and therefore trust his judgment as he prepares to delve into the heart of the concept.
8:43 – Shifts into an explanation of educational hierarchy
At this point, Robinson has shifted from small stories to explaining the structure of education in modern society. He is getting to the meat, so to speak, of the problem and addressing it head-on.
11:27 – Addresses the reason for the current system of education (i.e. history, thought process, etc.)
Robinson diagnoses the problem of education by attributing its misdirection to the direct need for jobs or positions in companies. Robinson is slowly etching away at the core issue, breaking it down into segments with stories and/or ideas in between points.
11:55 – “The whole world is engulfed in a revolution.”
We have now reached a slight turning point in the presentation. Robinson is not introducing concepts for a base any longer. Instead, he is using the foundation that he has created to push forward with a larger idea, a real-world application that involves speculation and requires action.
13:02 – Introduces the idea of “academic inflation” and the need to “radically re-think our view of intelligence.”
This term has risen as a result of Robinson’s theory of a revolution in education. He has explained the problems by illustrating examples. He has addressed the structure of the system. Now, he is defining a set of new ideas that are aimed specifically at said problems and structure.
13:10 – Explains the three qualities of intelligence: diverse, dynamic and distinct
Although late in the presentation, Robinson’s 3 D’s of intelligence is perfectly timed. After laying out concepts, providing anecdotes and proposing solutions, Robinson’s tactic of introducing elements of intelligence so late only reinforces, not weakens, the foundation thus far. By re-hashing, so to speak, the ideas he has presented, Robinson is able to keep the concept fresh in the audience’s mind.
*A common mistake in presentations is to push the points out up front. This leaves the audience with nothing to look forward to, but it also leaves room for the audience to forget the points. Save your most valuable information for the latter stages of your presentation to ensure it resonates.
17:54 – Wraps up the presentation with a final series of statements about reforming education for the future by using and exploring creativity in our children.
Here is the call to action, the final request by Robinson of the audience to change the way we perceive education. He has provided us with examples of students who have done remarkable things with their talents. He has given us statistics, quotes and case studies. However, the most important section of this presentation, and most all presentations, is its call to action. Without it, this would just be meaningless musings on a topic. The call to action gives meaning and strength to the message being presented, while challenging the audience to participate independent of Robinson or TED.
Message:
The structure and practices of public education are in dire need of redirection. Creativity is being stifled to make way for practical solutions to industry. This pattern cannot continue. The human mind needs imagination in order to provide solutions to world problems. Without creativity, we will be stagnant, and our practical solutions today will be irrelevant tomorrow.
Sir Ken Robinson charms the audience with short stories, inspiring concepts and bits of humor. However, he ties all of these elements together with an overarching theme of education reform through embracing creativity.
Steve Jobs – “Stanford Commencement”
:34 – :50: Jobs introduces himself as a college dropout and establishes a way to relate w/ the audience.
:50 -:54: Jobs sets a “thought roadmap” for audience by saying presentation will consist of 3 stories (Rule of 3)
:57-1:00: Explains Story Theme is “Connecting the Dots.”
1:01-2:08: Tells background of his birth to set the stage of Steve attending college.
2:09-2:11: Steve tells the audience how he dropped out of college and was looking for purpose. This is the changing point in the story and a way he can relate to college students looking to find their way.
3:30-4:41: Leads into story of how Jobs dropped into calligraphy classes. Explains how those classes affected the typography of the Mac. (Basically the purpose of the story is how college can impact your life.)
5:00-5:37: Explains meaning of story
5:39-5:42: Announces Story Theme Two is “Love & Loss”
5:43 –7:16: Explains how he loved building Apple into a 4000 employee company. But then he lost everything when Apple kicked him out. This set the stage of him coming back and how him getting kicked out of Apple was the best thing to ever happen.
7:17-8:54: Explains meaning of Story
9:06-9:08: Announces Story Theme Three is “Death”
9:10-9:18: Use quote on death to set basis of story and how it impacts Job’s view on life.
10:11-11:33: Explains how he had pancreatic cancer and came close to dying. Managed to beat cancer and see life in a different way. This sets the stage of Jobs reflecting on how he should live his life.
11:45-12:51: Explains meaning of story
13:08-13:22 – Closes speech with a conclusion story that tells you the point of the stories. “Stay Hungry Stay Foolish.” Strong close with a quote.
Why this presentation succeeds:
- Used Rule of Three to give audience a “thought roadmap”
- Had a consistent structure for three main points of speech.
- State Theme of Story=> Tell Story => Explain Meaning of Story
- Detailed how going to college was integral to a Fortune 100 company’s success (creates a way to relate with the audience and they can do it too!).
So, as you can see this can be a long process, but it’s worth it in the end. After studying this, you can see how much work goes into mapping out the structure, choosing the right wording, etc. in a presentation. It takes planning and timing, as well as many other small, crucial elements to present effectively.
What do you think about these presentations? Leave us a comment below or on our Facebook page or Tweet us!
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Preparing Presentations: 5 Ways to Practice ’til Perfect
20 Jul“Practice makes perfect.”
We’ve all heard it. Many, many times, in fact.
Although it has been repeated many times over your lifetime, it still rings truth. In any skill that you choose to pursue, if you practice it enough, you will be nearly perfect at it. There’s no way to get around it. Unless you are naturally talented at something or get extremely lucky, odds are the only way to “sharpen your sword,” so to speak , is through repetition. Now, we’re not going to lie to you. It takes a lot time and dedication to be a disciplined practitioner of anything. However, if you can sit down, focus and try your best, you will see clear results.
This mindset also applies to presentations. For most people, presentations make them nervous, which is natural. However, you can significantly decrease your nervousness by taking certain steps, carefully preparing yourself for the event to come. At Big Fish Presentations, we encourage our clients to practice a variety of methods that ease nerves, which makes them more successful and confident in their presentations. So, we’ve gathered five of these tactics to share with you today.
Here are five ways in which you can practice your presentation skills.
1. Rehearse in front of a crowd
Standing in front of a group of people, giving your speech and seeing their reactions is a great way to boost your confidence in your material and delivery. Whether it’s a small group of your friends, co-workers, family or even a random group of strangers, the action of giving your presentation allows you to see reactions and get natural human feedback. This will calm your nerves and make you more comfortable with the entire experience. Many times, you’ll find that your worst mistakes will surface on this first go-around, leaving you with plenty of time and feedback to correct mistakes and re-organize your thoughts.
2. Take notes
As you practice, it’s very useful to stop immediately whenever you notice a mistake or an uncomfortable moment and jot down a few notes. In any practicing situation, don’t hesitate to analyze and re-analyze your presentation as you go. After all, this is why you’re practicing in the first place. You can write down things like cutting down on time on certain parts, making sure you enunciate tricky words or refining the structure of your talk. You’d be surprised by how many issues you can find when you take the time to look at yourself closely.
3. Experiment
Don’t keep repeating the same lines over and over again if you think it sounds boring or awkward. Let loose and find ways to make your presentation exciting for your audience. Experiment with variations of words, include a funny story, make a joke or two. Relax! Remember, the two most important things in your presentation are being clear and being relevant. Use the stage or props to your advantage. Ask a particular audience member a question. Keep your audience guessing. You can have a lot of fun if you free yourself from the boring presentation structure and have a little fun out there.
4. Time yourself
Timing is crucial in presentations. It takes practice to nail down a solid time, but the general rule of thumb is to keep it short, simple and to the point. Since your goal is to decrease time while maintaining quality, practice trimming your message to include the most important and relevant information without the fluff. Set up a goal of the amount of time that you think is appropriate for your audience, then refine or beef up your talk accordingly. The more comfortable you are with your time, the more flexible you can be as you give your presentation.
5. Record yourself
By hearing and seeing yourself, you can judge the inflection, speed and enunciation of your voice. You always want to put yourself in your audience’s position, seeing and hearing yourself as they would see you. It’s not so much about perfecting your orating skills, although that is important, as it is about showing your personality through your words. In order to come across original and confident, you want to show your true character and that you’re comfortable in your speech.
All in all, it comes down to carefully observing yourself and constructively criticizing the elements of your speech. You’ve got to take the time to truly grade yourself before you can expect to deliver a solid presentation. The true masters of presentations, such as TED speakers, train themselves and prepare extensively in advance for their talks. If you want to truly engage your audience, be yourself, but most importantly be comfortable with yourself. It’s all about blending your personality with your message and finding the happy medium between your goals and the outcome.
What do you think? Was this helpful? Do you have any additional tips or guidelines about preparing for a presentation? Let us know what you think in the comments below, on our Facebook page or tweet us! Also, subscribe to our YouTube channel for more awesome content from the Big Fish team!
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